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The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…

We live in such a virtual world of chatter and distractions that everything we come across becomes a challenge to our eyes and ears. So, finally it has been confirmed that Penguin's next installation, which was rumored to be rolled out in the near future may not be happening; at least not this year. Which means Panda, Phantom and other…

While many SEO practitioners were busy looking at other SEO aspects, Link Building has had a completely forgettable year so far; much to the delight of Google’s John Mueller, as per his recent comments about link building practices. But wait! Don't get disheartened by these link woes. The idea is to naturally attract or earn links rather than using harmful…

  “Content is the King.” I know you have probably heard this a thousand times before and also, that the better your content the higher your rankings in SERP. Maybe, this will not be an issue for those companies that have employed professional writers who write good content on a daily basis. But what if your budget does not allow you to hire a staff writer and thus you have to do it yourself; despite the fact that you don’t have writing experience. If you fall under those select set, then we have few great tips to share, which will help you get started and get ahead.

  At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to add your custom data, you can add in campaign cost data, send custom dimensions & metrics, add in Big Query integrations, have in synced with DoubleClick suites, AdWords and more. We have all been predicting this outcome for quite some time now.

Nowadays, it seems like Google’s busy issuing warning messages to the webmaster community for infringing upon Google’s webmaster guidelines. And this time it’s the sneaky mobile redirects that are on the search giant’s radar. In fact, just last month Google warned site-owners, who are intentionally or unintentionally using them to attract visitors to their sites.

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