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As per recent reports, Google's done rolling out the next installment of 2015 mobile-friendly update. Google's own webmaster, John Mueller went on to confirm these reports through his Twitter handle saying, “The mobile changes mentioned here are now fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. — John Mueller (@JohnMu) May 12, 2016…


Great news for businesses, especially the SMEs! They no longer need to fear Google's upcoming Panda/Penguin updates. In case your online presence was hurt badly because of Google's past algorithmic updates, such as Penguin/Panda updates, then the good news is that other algorithm updates can help enhance the search ranking of your site. So, if you are left scratching your…


In a surprise development, Google Panda - the antispam element was inducted as one of the integral parts of Google's core ranking algorithm system. This means that the anti-spam algorithm element, which was launched five years ago, will now act as a core member of Google's algorithm family. It's still not clear exactly when this development took place but there…


  Google took steps towards more comprehensive search results by introducing Artificial intelligence “RankBrain”. 15% to 20% of queries that get asked every day have never been asked before. This is a huge challenge for even Google algorithms to figure out. This is why Google's engineers created a machine capable of learning artificial intelligence.

Google will roll out a series of algorithm updates “pugnaciously” targeting the presence of hacked or spammed websites in its search result.  The new algorithm updates may affect around 5% of search queries on Google's SERP. The new algorithm roll-outs would be essentially “Quality Check Updates” which will gradually block the presence of the previously hacked websites from showing in the search results.