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Facebook's much hyped “Reaction” buttons that were launched at the end of February, 2016 have so far failed to live up to the expectations in terms of user engagement, reveals a new online study. Ending all media speculations, the company decided to give five more expressive emoji options to its users along with the trademark “Like” button. But the newly…

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In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…

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As they say, if you match your rivals in everything they do, it's unlikely you'll be very successful. Well, that's what longtime rivals Facebook and Twitter have been trying to do with every new service that they launch. Taking a clue from Twitter owned Periscope, Facebook has now announced that it will start ranking live streaming videos higher in users'…

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In an effort to improve the Native Advertising Experience on its mobile-based platform, Facebook recently launched Canvas, an immersive ad player for its mobile interface. Facebook's Canvas can be described as an alliance between multiple brands and agencies that enables users to promote their brand story on a broad advertising platform aka a Canvas; that's how the name was derived.…

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Social media giant, Facebook, is in the process of monetizing one of its popular messaging services, i.e. the Facebook Messenger. Well, that's what the latest TechCrunch report suggests. According to TechCrunch, you'll be able to see Facebook Messenger sporting ads on its platform in the next few months. TechCrunch claims that it had got hold of documents that Facebook sent…

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Facebook recently came out with an update on its Audience Network's (FAN) recent showing and on the sidelines decided to cut short their company’s LiveRail business through it's latest blog post. FAN, the in-house advertising wing of Facebook was launched a year and half ago on a worldwide basis; not only to provide in-app advertising solutions to advertisers, but also…

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As a modern day marketing tool, social media network offers a plethora of advertising opportunities. Facebook, Twitter, Google+, LinkedIn, Reddit and Pinterest have their own unique marketing platforms which when handled with due care can easily be leveraged to one's business's advantage. Talking about the No.1 ranked social networking site, Facebook with 968 million logged-in users on a daily basis…

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