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Tracking conversion goals and creating remarketing lists on Bing's Ads platform has just become a tad bit easier for marketers. The reason being, Bing's recently launched a Universal Event Tracking Tag Helper which will help marketers implement their UET Tags properly on Bing Ads. Marketers can make use of UET Tag Helper services through a chrome browser extension. Typically, marketers…

Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…

To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…

It's for the second successive year in a row that Bing has partnered with NCAA to release the Tournament app and to show March Madness Predictions, search answers and brackets. This year again Bing will be assisting fans in filling out their NCAA brackets and follow this year's basketball tournament tally of 67 games through Windows-based Tournament app. Enabled with…

If comScore's latest report is anything to go by, then it's Bing and not Google who is gaining mileage in terms of search engine popularity. On the other hand, Google the No.1 ranked search engine is slowly losing both, market share value as well as volume in terms of Google searches being made. Compared to last year, Google's search tally…

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