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How to Measure Social Media ROI

In the fast-paced digital landscape, social media has become an essential component of any business’s marketing strategy. While increasing brand awareness, customer engagement, and sales opportunities are primary goals, measuring the actual return on investment (ROI) for social media campaigns can sometimes feel elusive. However, with the right approach and tools, it’s possible to quantify the impact of your social…

Many eCommerce businesses use search engine optimization. It is because it generates a steady stream of organic traffic. Obtaining the desired top rank for their product listings is critical for Amazon sellers. Amazon's A9 algorithm is responsible for the order in which products are presented when a shopper searches their marketplace. Also, raising your Amazon ranks is analogous to improving…

Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future of their business. Yes, businesses are going to struggle for a while amid the COVID-19 crisis. But the reality is - businesses can thrive in downtimes. And many of the…

The Evolution of Amazon's Free Shipping Policy and Its Impact on E-commerce: Insights by Agency Platform Over the years, free shipping has been a key strategy in propelling Amazon to its position as a global e-commerce leader. By offering free shipping, Amazon not only attracted new customers but also fostered a loyal customer base that returned for repeat purchases. However,…

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