Recently on a Google Hangout session, Google's webmaster John Mueller reportedly confirmed that Google penalized some leading travel websites for displaying rich snippets related to product pricing information and airlines prices on the same page. Explaining the reason behind Google's action, John added that these sites were found to be guilty of using product rich snippets for more than one…
Great news for businesses, especially the SMEs! They no longer need to fear Google's upcoming Panda/Penguin updates. In case your online presence was hurt badly because of Google's past algorithmic updates, such as Penguin/Panda updates, then the good news is that other algorithm updates can help enhance the search ranking of your site. So, if you are left scratching your…
Google served notices to webmasters last week, stating that it has decided to penalize sites with unnatural outbound links. Google's mass manual action message to webmasters turned out to be a brief warning to blogwriters to disclose nofollow links when reviewing gifted products online. In a brief message, Google warned bloggers to “nofollow the link, if you happen to link…
Google now knows what's the “Best” and “Cheapest” option available to you, when you do a Google search for a restaurant in your vicinity? Well, it's true. Google has recently added support for “Search Autofilters” in its Search Ranking Algorithm that takes into consideration phrases such as “Best” and “Cheapest” before revealing information related to “Local Restaurant Searches”. The newly…
Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…
So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…
As we are about to begin a new search journey in a new year, it's time for businesses to reflect on their past year's performance and hopefully take some positive out of it. It had also been a very happening year for the search giant with a lot of chopping and changing taking place in its services, including the search…
Google has this rather strange habit of pulling away features after a brief run. The latest to join the list of casualties is www.google.com/ncr, which was designed to filter out searchers as per their residential status. So if you're a non-US searcher but have been holidaying in the country from past several months, then Google will redirect you to your…
When it comes to credibility, nothing can beat Word of Mouth Marketing (WOMM). This is the most ancient yet effective form of advertising because people may hear recommendations from mammoth mediums like T.V, Radio, Display ads, PPC and even from their favorite celebrities, but in the end they will trust their family and friends. Despite being powerful, only a few…
To make it more convenient for large businesses, Google recently came up with a new API to assist you in managing your Google My Business listings under Google My Business API page. The new API dashboard allows you to programmatically conceive and edit locations on Google My Business page. Listed below are some of the most popular features that you…