video Archives - Agency Platform

Twitter’s Year Old Periscope Hits a New High with Over 200 Million Live Video Broadcasts

Chris Carter
March 30, 2016
15819 Views
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Twitter has had much to celebrate recently, with its 10th anniversary marking a decade of transformation in the world of social media. Simultaneously, its live-streaming video app, Periscope, celebrated its first birthday. The introduction of Periscope on Twitter was a strategic move aimed at boosting engagement and expanding Twitter's capabilities, especially during a time when its user growth had plateaued.…

Facebook to Compete with Twitter and Periscope through its Live Streaming News Feed Algorithm

Dave Thompson
March 5, 2016
11054 Views
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As they say, if you match your rivals in everything they do, it's unlikely you'll be very successful. Well, that's what longtime rivals Facebook and Twitter have been trying to do with every new service that they launch. Taking a clue from Twitter owned Periscope, Facebook has now announced that it will start ranking live streaming videos higher in users'…

Facebook ahead of YouTube in Super Bowl Commercial Video Views

Dave Thompson
February 6, 2016
36884 Views
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Facebook Triumphs Over YouTube: A New Era for Video Hosting Facebook has surpassed YouTube in a monumental shift in the video hosting landscape. According to recent data from iSpot.tv, Facebook’s Super Bowl commercial video views have outperformed YouTube’s, marking a significant milestone in the ongoing battle between these two social media giants. While YouTube has long been heralded as the…

Instagram Targets Twitter’s Longer Ads through its 60-sec Video Ads Support

Dave Thompson
February 4, 2016
9593 Views
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Much to the delight of online marketers and businesses, Instagram's video ads get a much needed boost, with the 15 sec videos making way for one minute videos. The extended video length will provide marketers the much needed breathing space and enable them to be more creative when conceptualizing their ads. The main objective of the move is to enable…

Desperate Twitter Introduces Live Periscope Video Support to Attract More Users

Dave Thompson
January 15, 2016
9773 Views
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Twitter's New Strategy: Integrating Live Periscope Videos – Insights by Agency Platform Twitter has been on a relentless quest to combat stagnation in its user growth, employing numerous strategies to revive user engagement and investor confidence. From replacing the familiar "Hearts" with "Likes" to introducing new interactive features and extending the tweet character limit, the platform has tried a multitude…

8 Billion Video Views Served by Facebook, Per Day

Dave Thompson
November 20, 2015
13546 Views
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Since the month of April, average daily video views on the social network have doubled.

Facebook's video views continue to climb up the table.

Ways to Optimize YouTube Videos for Better Search Rankings

Dave Thompson
November 9, 2015
9163 Views
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The popularity of the online video content is not surprising as such. Since it leaves an indelible impression on the viewer's mind that's why even the modern day marketer prefer to use it to carve out successful marketing campaigns. While this is true for companies, it's also a fact that a lot of professionals use it as a medium to market their expertise from a particular field. And You Tube provides them the platform to do so.

Facebook to Take on Google’s YouTube through its New Video Hub Option

Dave Thompson
October 17, 2015
12623 Views
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The social media world is gearing up for the showdown of another mega contest. This time the No.1 social referral site i.e. Facebook is challenging the Google's most popular video uploading solution i.e. YouTube. Facebook's rivalry with Google is not new. In fact, it was the search giant who through his monogamous approach of competing with everyone initiated it in the first place.