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Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land. In its latest endeavor, Google's testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users 47% more free space. Here's…

paid-ad-revenue

Based on the survey conducted by PricewaterhouseCoopers, IAB's Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here's the 2015 breakdown by ad category: The paid search volume…

google-paid-graph

In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…

ppc-tools

Google's now offering AdWords support to advertisers by auto-recommending bids as an assistance to set up dynamic categories in their Ad Search (DSA) campaigns. This can be a bit of worrying piece of information for businesses, since they don't want Google to overlook or suggest changes in their DSA campaigns. But businesses don't need to worry as they can easily…

click-to-call-mobile

In a bid to improve its mobile advertisers' CTR rates, Google had added support for Clickable Phone Numbers as part of a business's SERP listing in January, this year. This allowed mobile advertisers to include their business phone numbers in the NAP citations (Name, Address and Phone number) that would be displayed as added text in mobile SERPs for high-end…

ppc-tools

Finally Google's AdWords advertisers have something to cheer about. Google recently rolled out the latest, Version 11.3 of AdWords Editor with three big inclusions. This allows businesses with multiple AdWords accounts to not only manage their campaigns efficiently but also make changes with powerful inbuilt editing tools and upload them to their AdWords account. The latest AdWords Editor Version 11.3…

24-online

It's great news for existing and GenNext advertisers! Google has decided to offer 24-hours support to sort out any advertising related questions on Google's advertising network. Google AdWords team will now answer your ad related concerns in English, from Monday to Friday, on premium social media networks such as Twitter, Google+, Facebook and YouTube. If you still don't believe it,…

sad-emoji

Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…

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