Category Archives Yahoo

Yahoo and Google Deal: A New Horizon in Web Search?

Dave Thompson
December 1, 2015
8790 Views
Like

Few days ago, AOL and Microsoft both made a deal where AOL will sell Microsoft display ads and in return Bing will power AOL's organic search results and paid search ads for 10 long years, starting in January. However, the search outlook is still experiencing changes.

Dave Thompson
November 11, 2015
15317 Views
Like

Earlier this year when Yahoo renegotiated its contract with Bing, they made a change. From now on Yahoo will be allowed to work with other search providers as well. Just after adding this exceptional point in the contract with Bing, Yahoo’s CEO, Marissa Mayer took an unprecedented decision. Yahoo made a deal with Google for a period of 3 years.…