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Google has removed the sitelinks demotion feature from Google search console. They recently announced on Google+(Yeah, it’s still alive) that they are taking off the 9-year-old feature in order to “Simplify things”. Google removing the sitelink demotion feature present in Google Webmaster tools is inevitable. They did it because it's unnecessary in today's age of advanced technological interpretation of data.…

According to a recent research by comScore, by 2020 there will be over 200 billion voice search queries per month. ComScore also said that more than half of the queries will come through voice search. It is essential for companies to start focusing on voice searches and make strategies to optimize for voice search.   Why is it essential to…

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Google recently took some time out and clarified a few things through its official blog post with regards to queries and controversies surrounding its autocomplete algorithm searches. According to Google, it has received a number of queries from users wanting to know exactly how the autocomplete algorithm functions. Google’s autocomplete algorithm basically filters out search information related to a person’s…

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During the recently concluded I/O developer conference, Google revealed that it's long search handle conducts trillions of searches every year. The last time Google made its search volume figures public, was three years ago when it reported around 1.2 trillion searches in 2012. Without revealing the exact number of search volume, Google mentioned that they're conducting around trillions of searches…

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Now, it's no longer a tedious and cumbersome task to track the combined visibility of multiple online properties such as the mobile site, desktop site and the mobile app. The reason being, Google recently introduced a new feature called property sets that enables you to group multiple Google properties (including both apps and sites) to get a collective insight of…

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Hey “Siri”, “Cortana” and “Alexa”, watch out! Here comes “Allo”, Google's own voice based Search Assistant. That's right. Google's own voice search assistant “Allo”, which is an instant chat based search assistant, recently made its debut at Google's developer conference held earlier this week. Much like Amazon's Alexa and Microsoft's Cortana, Google's own personal assistant “Allo” too lives deep inside…

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Google's now providing site owners with an opportunity not only to stand out in search results, but also to attract more targeted traffic to their sites. The reason being, Google recently introduced a new section to Google Search Console called “Rich Cards”. This section will display data related to Rich Snippets, App Indexing, AMP, schema and other ways through which…

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Alphabet's market cap recently took over Apple's, with Google’s parent company gaining about $498.56 billion revenue as compared to Apple's $496.69 billion revenue share. According to Kantar's latest report, Android operating system is expected to make in-roads in international markets; especially since a lot of existing Windows users and some Apple users are considering switching to Android. According to Kantar…

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As per recent reports, Google's done rolling out the next installment of 2015 mobile-friendly update. Google's own webmaster, John Mueller went on to confirm these reports through his Twitter handle saying, “The mobile changes mentioned here are now fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016…

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