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Returning shoppers are the best. Why? They spend 3 times more, it’s cheaper to bring them back than to acquire new customers and they also help us with acquiring new customers, sometimes for small rewards and other times for free. So overall, it’s crucial to keep them happy. Here are some retention tactics that will come handy: 1. Surprise your…

It is a part of human tendency to overreact when you're on the other side of winning.  Marketing research, surveys and investigations are quite handy when it comes to finding the real reason behind the downfall of a company. But they rarely present the real story. What these researches, surveys and investigations do not reveal is the misuse and pursuit…

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