Traditional marketing isn't entirely extinct despite the impressive nature of more digital-based marketing efforts. With many modern companies under the impression being more contemporary has made approaches like direct mail obsolete, that couldn't be further from the truth! Why Is Traditional Marketing Still Relevant? The introduction of digital marketing does not obviate the need for traditional tactics. On the contrary,…
SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…
So you want to know how exactly podcasts can be of your help in content marketing? Well, it's true that podcasts are the latest to hit SEOs' content bandwagon with many known brands following suit. But four years ago, you would have laughed it off as another rumored Google update chatter. The major USP of these podcasts is that you…
The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…
A quality asset that can be incorporated in a social strategy. Yes, 'polling' is exactly what we're talking about. Moving on, we've showcased the reasons that'd make it a part of your campaign. Let's look at what they have to say.
“Content is the reason search begun in the first place”. Well, this axiom beautifully sums up the importance of content marketing in the scheme of things. The online marketer of today will tell you the importance of writing well-structured and engaging content as a key ingredient for attracting more conversions.