Every business be it small or large wants to invest in digital marketing, and why not? In today’s day and time, it is the best tool to connect with your target audiences and gain immense traffic. But are you aware of these terms pertaining to digital marketing? We will be covering some widely used and some ‘not so common’ marketing…
According to a recent research by comScore, by 2020 there will be over 200 billion voice search queries per month. ComScore also said that more than half of the queries will come through voice search. It is essential for companies to start focusing on voice searches and make strategies to optimize for voice search. Why is it essential to…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
Last month, Twitter surprised everyone by re-categorizing itself from a social networking entity to a news App on iOS platform. Surprised! Don't be. This month more surprises await the users as Twitter's planning to serve them ads even when they are logged-out. With brands happy to pay similar amount of money for generating ad clicks from both logged-in and logged-out…
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
Based on the survey conducted by PricewaterhouseCoopers, IAB's Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here's the 2015 breakdown by ad category: The paid search volume…
In its effort to make the system more transparent, EU (European Union) has asked the number one search engine, Google and the number two search engine, Bing to have a clear cut policy, when displaying advertising content in their SERPs. Caught on the wrong foot, Google as per its monogamous approach, made it clear that it is averse to the…
So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…
Following the likes of Facebook, Twitter and Google’s advertising network, LinkedIn - the premium social business network is exploring its advertising potential by allowing advertisers to serve ads on its platform using their information on targeted businesses. The inclusion of this new feature enables businesses to upload information about the companies they're doing business with or would prefer to work…
As an app publisher, one of your biggest concerns is to make your app stand out from the crowd. Currently, there are more than 1.5 million apps in the App Store & 1.6 million apps in Google Play Store. So how will your app stand out? Nowadays, building a great product doesn’t guarantee success. Maybe your app is offering exceptional…