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To make Google Analytics more business friendly, last week, Google launched autotrack. The idea is to make Google Analytics services more productive for search marketers and in-turn save their precious time while learning the ropes of customization. The introduction of “autotrack library” enables businesses to get a hang of almost all features of Google Analytics and requires little manual implementation.…


It's great news for advertisers! Google's much awaited & ambitious AMP Project will have the backing of Google Analytics. This actually means that you can now track through your Google Analytics whether the improved mobile experience with faster loading pages is having the desired effect on your target audience. Google's yet to be released and highly publicized AMP project was…