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If your competitors' posts for the keywords you want to target are excellent, you'll need to improve your own. The skyscraper technique aims to help you create more extensive content than any other posts on specific subjects. Consider the following steps to use Skyscraper link building: Look for the most relevant content for specific keywords - Determine which pages have…

Having content tailored to one's native language, location, and preferences can help attract more appropriate traffic to a website. Therefore, localized content becomes essential for businesses promoting their products and services online. It enhances the marketing effort by making the customer understand the content more personally. Content localization specifically ensures the increase in leads and revenue for businesses opting for…

In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…

Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…

With virtually every business now going online, the concept of native advertising is catching up fast with a lot of next-gen marketers. It indeed does make sense, since it's fast, effective and gets the desired attention without disrupting the content experience of your target audience. And like everything else, pros are accompanied with a lot of cons. That's where the…

SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…

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