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In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…

Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…

With virtually every business now going online, the concept of native advertising is catching up fast with a lot of next-gen marketers. It indeed does make sense, since it's fast, effective and gets the desired attention without disrupting the content experience of your target audience. And like everything else, pros are accompanied with a lot of cons. That's where the…

SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…

The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…

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