We are all victims of being randomly bombarded with various forms of ad communications, whether it's outdoor or indoor or the online advertisements. Many of these advertisements aren't that cutout and, therefore, doesn't seem to make the desired impact on its targeting audience as such.
The Rise and Fall of Clickbait: Why Quality Content Outshines Click-Driven Strategies Clickbait—provocative headlines that lure readers in with promises of sensational content—has been around for centuries. Originating in the 1800s during the era of Yellow Journalism, these tactics were used by newspapers to drive readership with bold, often misleading stories. Fast forward to the digital age, and the concept…
The number of advertisers who don’t know that they're being affected by bots is huge. However, we all know that almost half of the Internet’s traffic is not human, many advertisers assume that they are not nefarious, which is absolutely wrong. It is well known that advertising industry bears billion dollar loss due to counterfeit traffic. Despite the fact very few advertisers think that their sites are affected. Strange isn’t it!
The fact mentioned in the title certainly has raised eyebrows in the SEO and domain industry. And are you amongst the lot who're seeking answers to this question? Search & click upon ABC.XYZ to find a letter by Larry Page that highlights ideas by Google and memoirs on Alphabet Inc. having turned its head away from Google. Moving ahead, you'd come up against quite a few reasons on Google choosing this, to chew over.
Facebook and Google's rivalry for the dominance of virtual world is universal and both giants ensure that they leave no stone unturned to get ahead of the other. This time Facebook is taking on Google's search capabilities by introducing a universal search option and include public posts in its search result suggestions.
We all are familiar with the term “Going Viral”. Explaining what's “Viral content” will be like challenging your common sense and even basic understanding regarding the internet. But I think you may be interested in knowing the secret recipe for creating viral content. I mean who in the world would not like to create a bigger impact with their content.
Facebook Partners with AdRoll and Constant Contact to Empower Small Businesses In its ongoing quest to expand its advertiser base, Facebook is making significant strides to attract small and medium-sized enterprises (SMEs). The social media giant recently announced partnerships with AdRoll, a leading retargeting platform, and Constant Contact, a comprehensive email marketing solution. These initiatives are tailored to meet the…
A quality asset that can be incorporated in a social strategy. Yes, 'polling' is exactly what we're talking about. Moving on, we've showcased the reasons that'd make it a part of your campaign. Let's look at what they have to say.
Reaching to the top is less difficult as compared to staying at the same position till long. The social media giant “Facebook' that changed the way we connect with our family, friends and nowadays customers has managed to remain at the top position due to several reasons. Top of them all is “Frequent Updates”. They update frequently and also introduces new features every once a while.
Bounce rate is one of the most misunderstood metrics in web analytics. For many marketers and website owners, seeing a high bounce rate can cause unnecessary concern, leading to the assumption that users are not finding value in their content. However, when analyzed properly, bounce rate can provide critical insights into user behavior and the performance of your website content.…