In the fast-paced digital landscape, social media has become an essential component of any business’s marketing strategy. While increasing brand awareness, customer engagement, and sales opportunities are primary goals, measuring the actual return on investment (ROI) for social media campaigns can sometimes feel elusive. However, with the right approach and tools, it’s possible to quantify the impact of your social…
An effective e-commerce marketing plan must include personalization. If you want people to invest their valuable time in your business, you need to work with them one-on-one. The more personalized you can get with your business, the more they will engage and interact, which will, in turn, give you essential feedback for creating a successful product or service! Different ways…
The Evolution of Amazon's Free Shipping Policy and Its Impact on E-commerce: Insights by Agency Platform Over the years, free shipping has been a key strategy in propelling Amazon to its position as a global e-commerce leader. By offering free shipping, Amazon not only attracted new customers but also fostered a loyal customer base that returned for repeat purchases. However,…
End of the year sales and a week long Holiday Season are pretty good reasons for shoppers to embark on a shopping journey. But wait, don't go anywhere because you can now track most of these smart online shoppers shopping at one particular online destination i.e. Amazon.com. Well, that's what the online retail giant reports. It has observed that more…
While smart shoppers were busy bidding for the best online Black Friday deals across various e-commerce portals, they were unaware that their online gadget behavior was being scrutinized. It's an understandable fact that smart phone searches have a bigger say in our daily activities, right from finding physical store locations to checking out store working hours and comparing product prices while browsing through various product categories.
Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender from sales point of view. In comparison, the first day of the week i.e. Cyber Monday turned out to be a humdinger of a day, as we saw online sales record touching a new high.
Before we start with some of the best 'Call to Actions' that actually gets some action, here is one tip to remember – Avoid 'CLICK HERE'. This has become monotonous and visitors rarely click where you want them to. 'Do Not Click Here' will work much better than 'Click Here'.