Without some ranking system, all the world's information would be disorganized and nearly impossible to look through entirely. Google is the best in search engines because of its precise and relevant way of organizing information for any given purpose. In addition, it offers different features, like sorting information based on relevance and importance to make things more organized. The ranking…
The Growing Impact of Voice Search: Strategies to Optimize for the Future Voice search is rapidly transforming the way users interact with technology and access information online. According to recent research by comScore, by 2020, there were already over 200 billion voice search queries per month, with more than half of all searches conducted via voice. As this trend continues,…
Google recently took some time out and clarified a few things through its official blog post with regards to queries and controversies surrounding its autocomplete algorithm searches. According to Google, it has received a number of queries from users wanting to know exactly how the autocomplete algorithm functions. Google’s autocomplete algorithm basically filters out search information related to a person’s…
During the recently concluded I/O developer conference, Google revealed that it's long search handle conducts trillions of searches every year. The last time Google made its search volume figures public, was three years ago when it reported around 1.2 trillion searches in 2012. Without revealing the exact number of search volume, Google mentioned that they're conducting around trillions of searches…
Simplifying Conversion Tracking on Bing Ads: Introducing the Universal Event Tracking Tag Helper In the fast-paced world of digital marketing, tracking conversions and creating effective remarketing lists are essential for successful ad campaigns. To make this process more streamlined, Bing Ads has introduced a powerful tool—the Universal Event Tracking (UET) Tag Helper. This new feature is designed to help marketers…
At the Search Insider Summit last week, Microsoft's representatives officially announced that voice enabled searches contribute to nearly 25% of all searches that are made on Bing's search platform. Not only that, voice-enabled searches also tend to be a bit longer, in terms of number of words per query. It usually comes up to 6-10 words as compared to the…
If not Google, then what? If you happen to ask this query to businesses then most of them would get a heart attack! Because most businesses are Google based advertisers (we actually don’t want that to happen). Frankly speaking, we're so habituated to or dependent on Google searches that we don't care to try any other of the plethora of…
Google now knows what's the “Best” and “Cheapest” option available to you, when you do a Google search for a restaurant in your vicinity? Well, it's true. Google has recently added support for “Search Autofilters” in its Search Ranking Algorithm that takes into consideration phrases such as “Best” and “Cheapest” before revealing information related to “Local Restaurant Searches”. The newly…
After recently testing colored filter buttons to go with its image search feature, Google's now busy rolling them out for users across the globe. To use this feature, go to Google's Image Search option and do a search for any query. At the top of the SERPs, you'll see a carousel of colored buttons. When you click those tabs, it…
Bing Partners with NCAA to Elevate March Madness Predictions: Insights from Agency Platform For the second year in a row, Bing has partnered with the NCAA to enhance the excitement of March Madness with its innovative Tournament app. Leveraging its predictive technology, Bing is set to assist basketball fans with comprehensive match-up predictions, brackets, and search answers for the 67-game…