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If your competitors' posts for the keywords you want to target are excellent, you'll need to improve your own. The skyscraper technique aims to help you create more extensive content than any other posts on specific subjects. Consider the following steps to use Skyscraper link building: Look for the most relevant content for specific keywords - Determine which pages have…

Having content tailored to one's native language, location, and preferences can help attract more appropriate traffic to a website. Therefore, localized content becomes essential for businesses promoting their products and services online. It enhances the marketing effort by making the customer understand the content more personally. Content localization specifically ensures the increase in leads and revenue for businesses opting for…

Returning shoppers are the best. Why? They spend 3 times more, it’s cheaper to bring them back than to acquire new customers and they also help us with acquiring new customers, sometimes for small rewards and other times for free. So overall, it’s crucial to keep them happy. Here are some retention tactics that will come handy: 1. Surprise your…

Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…

SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…

The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…

  “Content is the King.” I know you have probably heard this a thousand times before and also, that the better your content the higher your rankings in SERP. Maybe, this will not be an issue for those companies that have employed professional writers who write good content on a daily basis. But what if your budget does not allow you to hire a staff writer and thus you have to do it yourself; despite the fact that you don’t have writing experience. If you fall under those select set, then we have few great tips to share, which will help you get started and get ahead.

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