Traditional marketing isn't entirely extinct despite the impressive nature of more digital-based marketing efforts. With many modern companies under the impression being more contemporary has made approaches like direct mail obsolete, that couldn't be further from the truth! Why Is Traditional Marketing Still Relevant? The introduction of digital marketing does not obviate the need for traditional tactics. On the contrary,…
Instagram has proven to be a great marketing tool for businesses trying to extend their presence and the exposure of their products. While there are chances for advertising and sponsorship, getting started with Instagram is free, and you can build a sizable following without spending a dollar. Reasons To Consider Using Instagram Marketing For Your Business Beneficial for businesses of…
Carousel advertisements, often known as carousel postings, are one of several kinds of social media advertising formats. Carousels, which combine cards, posts, headlines, and link text sections, have been shown to increase conversions, resulting in a better return-on-ad-spend (ROAS) and more engagement than static advertising. Guidelines for creating a fantastic Carousel Ad Make sure you use high-quality visuals - The…
Product branding is commonly used to establish a distinct identity for essential products that you manufacture or sell. Building and sustaining a favorable, visible brand image is critical to long-term success. There usually are four techniques for communicating brand messages to your client market. Planned Messages - Planned messages are one of the most important sources of brand messaging. This…
Whether you're attempting to improve your brand's image or market a new product, making anything appealing requires it to stand out from the crowd and be difficult to get. For marketing, exclusivity (the velvet rope strategy) can help you establish a loyal and engaged customer base that can't wait to pay you for your products and services. Learn how various…
For brands to win over consumers' hearts and minds to claim they're committed to inclusive behaviors, they must live it to the core. This, in turn, contributes to brand expansion since it broadens representation across the marketing journey, from research to consumer interactions to buying decisions. Here are a few ways that modern marketers might promote these values in their…
According to a recent research by comScore, by 2020 there will be over 200 billion voice search queries per month. ComScore also said that more than half of the queries will come through voice search. It is essential for companies to start focusing on voice searches and make strategies to optimize for voice search. Why is it essential to…
Bing recently introduced a tool on its platform that allows publishers to expand the reach of their content on the web. Abbreviated as PubHub, this is a news portal that allows publishers to put forth their news sites to be considered for distribution of news on Bing's platform. The company alleges that it will enable publishers to reach out to…
It’s been over a year since Twitter started testing carousel ads to support multiple app install ads on the platform. But now it seems like the company's experimenting with a carousels ads format that incorporates normal tweets from users. Unlike Google’s, Facebook's and Instagram's carousel ad format, Twitter's new carousel ad format comprises of an array of tweets that include…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…