Facebook Updates its Branded Content Policies
In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor.
With this recent update, Facebook has altered it’s branded content policies to include verified pages and allow sharing of branded content across the platform. But to do this successfully, branded content has to fulfill certain criteria.
Facebook is offering a new tool to help verified pages tag brands that get a mention in the content, which the company says will have to be used each time branded content published. Acknowledging the vested interest of other firms, Facebook now wants brands to extend their business relationships to its social networking platform.
Leveraging the branded content tool is similar to using paid ads and sponsored posts on Facebook. By introducing the new content tool, the company desires to keep its audience interested and achieve greater transparency as far as branded content is concerned.
So when tagged in branded content, businesses will have complete access to post insights, with the option of sharing the post across its network.
Here’s what the company won’t be accepting as part of it’s newly inducted branded content policies,
…our branded content guidelines prohibit overly promotional features, such as persistent watermarks and pre-roll advertisements. Additionally, cover photos and profile pictures must not feature third party products, brands, or sponsors. Branded content integrations that are allowed to be posted on Facebook include content like product placement, endcards, and marketer’s logos.
Businesses will have to work responsibly as per the new guidelines, which come into action on immediate basis.