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An essential aspect influencing your ability to rank in Google and gain free visitors to your website is backlinks. Therefore, a strong backlink strategy is the foundation of every search engine optimization plan.

Learn Why Backlinks Are Important In SEM

Google discovers new pages using backlinks –

Google spiders use backlinks to locate, crawl, and index pages on your website. This results in faster indexing and higher ranks in a shorter time. In addition, because backlinks are Google’s internet navigation tool, establishing many of them for your website helps to reduce the average time it takes for SEO to function.

Backlinks are Google’s reputation management tool –

Backlinks are significant since Google uses them as a reputation tool. Their primary goal is to send users the greatest possible result for their query. In addition, they want to direct consumers to a well-known website because these websites imply that it has a solid reputation and can be trusted.

Relevant backlinks increase your credibility –

Backlinks are significant because they improve credibility related to Google’s desire to offer the highest quality results for a user’s search query. Unfortunately, collecting backlinks from whatever source you can get your hands on, especially if it’s irrelevant, will not help you.

Backlinks increase traffic to your website –

Anyone who clicks a backlink and ends up on your site, whether through social network sharing, a guest post submission, or a directory entry, contributes to increasing your referral traffic. As a result, it is critical to executing your own link-building plan.

Want help in integrating backlinking strategies to drive more traffic to your website? AgencyPlatform can help! Check out our link building plans today!

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.