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Emotions have enormous power and significance. They play a vital role in our decision-making process. You want to create a strong emotional bond with your customers as a brand. The problem is that you can’t express your company’s full life story through a logo or storefront—but branding colors provide a direct line to your client’s heart.

There is no one approach to choosing the correct branding color scheme. When dealing with abstract concepts such as brand identity, applying hard and fast standards is difficult and risky. Here, check out the process of creating a color scheme that you can use as a framework rather than step-by-step instructions.

Plan on using different colors –

Brand color schemes can have 1-4 colors depending on the kind, though even monochromatic schemes will require some color fluctuation for various reasons.

Choose the right base color –

Your base color should not only reflect your brand’s most dominating quality but should also appeal to the audience you’re attempting to reach. The remaining colors will be chosen based on how well they complement this one.

Select your accent color –

Choosing your accent color is more challenging than selecting your base color since there are more constraints. In addition to matching a brand personality attribute, your accent color must aesthetically pair with your base color and appeal to your audience.

Decide a neutral color –

Your neutral color will almost definitely be a backdrop color, meaning it will be chosen to avoid attracting attention to the background. They are usually different degrees of gray, although they can also be beige, white, and off-white.

Discuss creating an attractive color scheme for your brand with AgencyPlatform today!

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.