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link building Well, this is the story of many a businesses, which have got great and engaging content to show but are rather short on links. It's the only reason why your great and original ideas are driving lesser traffic, links, shares, and leads, which in-turn are not helping matters at your Sales & Marketing end. And it doesn't really help matters when some copycat sites start duplicating your original concept only to rank ahead of you by Google's SERP. While you can't possibly stop the piracy of your original creation but you can definitely work on the link inefficiencies of your online presence, which is a crucial part of your SEO campaign. This is an important tactic only for those content on your site which are link-worthy but are not linked as such. This rather brief article will further explore the possibilities link inefficiency of your link worthy pages and how you can capitalize on the existing opportunities.