More Than Half of Digital Ad Revenue in 2015 Resulted from Desktop & Mobile Paid Searches
Based on the survey conducted by PricewaterhouseCoopers, IAB’s Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market.
Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion.
Here’s the 2015 breakdown by ad category:
The paid search volume on the desktop accounted for 34% of the total ad revenue spend, which roughly comes to $20.3 billion. Compared to last year, the figures are down by 38%. But this didn’t have any negative impact on the revenue generation process, wherein the amount grew by more than $1 billion over 2014.
Talking about mobile ad revenue, the small screen ads accounted for 35% of the total revenue generated in 2015, approximately $20.8 billion, which is 66% more compared to the 2014 gross revenue margin of $12.5 billion. Mobile paid search accounted for 43% of the total mobile ad revenue, which comes to approximately $8.9 billion in 2015.
In 2015, the paid search value of both desktop and mobile platforms resulted in a revenue margin of $29.2 billion. In addition to that, total search market attracted nearly 49% of total digital ad revenue last year. In comparison, desktop and mobile display’s combined output value was $24.6 billion, which is approximately 41% of the total digital revenue generated.
Check out this link for a comprehensive report on the subject.