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At the Search Insider Summit last week, Microsoft’s representatives officially announced that voice enabled searches contribute to nearly 25% of all searches that are made on Bing’s search platform.

Not only that, voice-enabled searches also tend to be a bit longer, in terms of number of words per query. It usually comes up to 6-10 words as compared to the 1-3 words long text searches.

In fact, Bing’s search technology powers world’s top three voice search assistants, which includes Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa. This is something that you can’t take away from Bing, which also happens to be the second ranked search engine in the world.

On the other hand, Google is yet to reveal the number of voice-based searches performed on its platform. Instead, the search giant seems to have invested heavily in futuristic voice-enabled search technology. For instance, Google’s taking some romance lessons to improve upon its conversational, AI enabled search capabilities.

Talking about comparisons, Google clearly has an upper hand over Bing’s voice searches, as it seems to be working on the concept of machine learning. This will, over a period of time make Google’s voice search abilities more powerful than Bing’s, as the machine will potentially learn and evolve from its regular interaction with human voice.

This is just the start of evolutionary times for voice enabled searches, which in future can be expected to contribute nearly 50% of total search volume.

About The Author

Chris Carter works at AgencyPlatform.com, a White Label Software + Services provider for online marketing agencies.

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