Top Menu

Without some ranking system, all the world’s information would be disorganized and nearly impossible to look through entirely. Google is the best in search engines because of its precise and relevant way of organizing information for any given purpose. In addition, it offers different features, like sorting information based on relevance and importance to make things more organized.

The ranking systems created for each search engine are based on certain algorithms. Search engines use various advanced features to provide you with the most relevant information possible, such as the words in your query, the relevance and usability of pages, the expertise of sources, and your location and settings. Your query will be a major contributing factor towards your results’ relevance and searcher-friendliness. But the best way to ensure that you receive useful results is by employing various other strategies during the creation of your content, such as ensuring usability and up-to-date content. The weight applied to certain factors varies according to the nature of your query. For example, using more fresh material will be advantageous if searching for current news topics than with dictionary definitions.

Google has a rigorous process to help ensure Search algorithms meet high standards of relevance and quality, which includes both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters adhere to strict guidelines that define our goals for Search algorithms and are open to the public.

Different factors that help determine the results returned for your query:

  • Meaning of the query
  • Relevance of web pages
  • Quality of content
  • Usability of webpages
  • Contexts and settings

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.