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With remarketing with Google Analytics, you can follow up with people who have already visited your website. This new tool will allow adwords users to create their remarketing lists based on certain visitors who may have shown interest in your website. It will show relevant ads across the Google Display Network. Remarketing, will certainly prove to be a powerful way to reach the right people with the right message.

Every business caters to a certain section of potential customers. Many customers read the content (about you/your company) available on the web, before associating themselves with you. To do all this, Google Adwords provides some really helpful tools. Till now you were able to target keywords, to show your ads on relevant webpages. But now, you will be able to target topics ( yes, Topics! ) to promote your ads and brand name.