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With remarketing with Google Analytics, you can follow up with people who have already visited your website. This new tool will allow adwords users to create their remarketing lists based on certain visitors who may have shown interest in your website. It will show relevant ads across the Google Display Network. Remarketing, will certainly prove to be a powerful way to reach the right people with the right message.

Whenever people leave your site without buying anything, remarketing helps you to bond with those potential customers. A compelling message or a “cannot-say-no-to” offer will always catch the attention of these customers and encourage them to return back to your site.

The video below will help you understand remarketing better.

Here are some benefits of using remarketing:

If you are looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign. It can drive ROI for all types of advertisers.

Pay per click or Pay Per Impression plays a very important role in Remarketing. Hence it is recommended to every client who uses Pay Per Click or Pay Per Impression targeting on Google’s Display Ad network. Those who are seroius about retaining their “lost-before” customers, remarketing is one of the best oppurtunity the accomplish the same.

Especially retailers with shopping carts, businesses with very high sale or lead value and service providers with monthly fees can benefit from remarketing. Hence, businesses who have higher LTV customers will be far better served with remarketing than customers with lower LTVs.

This technique of remarketing lets you show ads to users who have previously visited your website as they browse the Web. When using remarketing, you will use tags for those pages on your site, that you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visted these pages as they browse sites across the Google Display Network.

The feature will be rolled out by the end of the summer, Google says. All Google Analytics users who are admins, and have at least one linked Google AdWords account will get it. Do let us know how you plan to integrate remarketing in your ppc campaigns to get back lost customers.

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.