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Bounce rate in some cases is a useful metric when analysed closely, provide you with insights on the overall performance of the content of your website. This metric is highly misinterpreted that’s the reason we are going to illuminate some unknown aspects and benefits of adjusted bounce rate.

What is Bounce rate?

In simplest terms: – A bounce rate is when a searcher enters your website and leaves without navigating to another page or taking any action.

Bounce rate provides you with valuable information about the behaviour of a user, which can be used as a base to design the next marketing campaign. The reason why some people panic when they see higher bouncing rate is they think that user didn’t find anything useful and just left away. Perhaps it can be like, a user entered a website, finds everything that they need i.e. phone number or desired information and then left.

But because the bounce rate didn’t count in many site metrics, many people get diverted from tracing the path to success. However there’s a way using which you can trace those bounce rate, that is:

Adjusted bounce rate

Adjusted bounce rate means Redefining the time limit after which a user is considered “engaged” or ‘bounced”. But before setting the new limit, analysing the time difference closely is vital as sometimes it is very less.

Like I said before, many users find the desired information just in the first page and then leaves website with a happy face, they should not be considered as the bounce. However, if you include the bounced user in the satisfied audience category, it will cause an adverse effect on your future analytics.

We also applied the adjusted bounce rate on our website and got exhilarating results. We got to know that our blog which previously had a higher bounce rate was actually engaging and people found it useful.


While applying bounce rate, there’s always uncertainty surrounding these metrics. One does not simply apply adjusted bounce rate with sheer confidence. But adjusting bounce rate is extremely crucial because it provides you with invaluable knowledge regarding the response of users towards your content.

The USP of internet marketing is “Accuracy”. Because it is the only medium which provides accurate data to marketers on how their ads or content is performing, this accurate data help marketers to re-evaluate their strategy so that they can adjust their campaign to get the best outcome.

Adjusted bounce rate is yet another boon to marketers as it provides them with meticulous data. It can be implemented with ease even if you lack technical knowledge. To know how it can be adjusted click here or just tell it to your developer already!

You will start seeing less bounce rate in Google Analytics once you switch to adjusted bounce rate. You will also notice that the accuracy of other metrics is escalating i.e. average time spent. However, it will not affect the tracking in any other way.


Adjusted bounce rate is uncertain and not pitch perfect, but since it provides invaluable data and help you in improving your content and marketing strategy. You should definitely go for it especially if you always wanted the close to perfect answer for “Are users reading my content?

Let us know your improvement once you have adjusted the bounce rate by emailing us at If you have any questions or feedback, please feel free to call us at (888) 736-0541 (Toll-Free).

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.