Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…
So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…
There's good news in store for all travel enthusiasts! If you want to take some time out from your busy schedule and plan an exotic wildlife tour or embark on a spiritual journey in the east but don't know the best places to put on top of your priority list, seems like Google has your back. Google searches now offer…
Google’s migrating to a new URL. Well, don't get me wrong, the search giant is not overhauling its main domain address, but it's migrating the webmaster central blog from blogspot.com to a more official googleblog.com. That means you'll be able to track all of Google’s official blog posts from a new the domain address. Google’s own webmaster, John Mueller made…
In a bid to improve its mobile advertisers' CTR rates, Google had added support for Clickable Phone Numbers as part of a business's SERP listing in January, this year. This allowed mobile advertisers to include their business phone numbers in the NAP citations (Name, Address and Phone number) that would be displayed as added text in mobile SERPs for high-end…
We, as a part of the global netizen community, have been spammed on numerous occasions through fake downloads, spam emailers and other such fake notifications that threaten to hijack our confidential information. Then we address our concerns to Google thinking that they will be acted upon by the search giant. Google does acknowledge the issue of spam and reportedly takes…
Finally Google's AdWords advertisers have something to cheer about. Google recently rolled out the latest, Version 11.3 of AdWords Editor with three big inclusions. This allows businesses with multiple AdWords accounts to not only manage their campaigns efficiently but also make changes with powerful inbuilt editing tools and upload them to their AdWords account. The latest AdWords Editor Version 11.3…
It's been a week since Google's ambitious AMP project went live for specific mobile searches. And already it is being said that Google will make it a ranking signal for businesses to get ahead in the search ranking. But Google's John Mueller came out with a different opinion on the matter. Recently, Google's webmaster posted a video in Google Hangout…
Google is continually taking strides towards the betterment of location & mobile marketing. Be it a mobile friendly update or the launch of Google My Business API, Google is encouraging “Near Me” searches to the maximum. People who search for “Service + near me” tend to make a decision faster as they are not only looking for the information, but…
To make Google Analytics more business friendly, last week, Google launched autotrack. The idea is to make Google Analytics services more productive for search marketers and in-turn save their precious time while learning the ropes of customization. The introduction of “autotrack library” enables businesses to get a hang of almost all features of Google Analytics and requires little manual implementation.…