Google has announced its plans to close down all its available compare products and tools related services by the end of March, this year. Over the years, Google had developed a unique range of compare products and tools services that included sectors such as travel, finance, insurance and mortgage industries. These services were displayed in the form of text ads…
The Evolution of Amazon's Free Shipping Policy and Its Impact on E-commerce: Insights by Agency Platform Over the years, free shipping has been a key strategy in propelling Amazon to its position as a global e-commerce leader. By offering free shipping, Amazon not only attracted new customers but also fostered a loyal customer base that returned for repeat purchases. However,…
We reported the matter in December, 2015 that Google fast-tracked its ambitious AMP project for an early launch this year. And according to AdAge reports, it seems like Google's AMP sponsored content will be a part of your mobile search results as early as February 24, 2016. So, now we have the official confirmation from Google that its AMP backed…
Google has now widened the horizon of the previous version of app streaming to include other available apps in search results. In order to be eligible for app streaming by Google, you need to have the latest version of Android i.e. Android M or its previous version Android L. Your browser must support searches in Google App Search over Wi-Fi.…
Google started the year with a bang by delivering some free goodies to its advertisers. Initially, they launched an AdWords app for iOS users. They then followed it up with the launch of Google Analytics backed AMP Project. And finally, there's the 24Hrs online support to its AdWords Search Advertisers. But amidst all this, it lost track of its AdSense…
Social media giant, Facebook, is in the process of monetizing one of its popular messaging services, i.e. the Facebook Messenger. Well, that's what the latest TechCrunch report suggests. According to TechCrunch, you'll be able to see Facebook Messenger sporting ads on its platform in the next few months. TechCrunch claims that it had got hold of documents that Facebook sent…
We have met many app entrepreneurs who made it big in the app world without spending a single penny on advertising. Some are growing with decent speed, while some have managed to enter the million dollar game without spending on advertising. While some employed social media, some made use of press publicity. Many recruited customers manually, while others won the…
As an app publisher, one of your biggest concerns is to make your app stand out from the crowd. Currently, there are more than 1.5 million apps in the App Store & 1.6 million apps in Google Play Store. So how will your app stand out? Nowadays, building a great product doesn’t guarantee success. Maybe your app is offering exceptional…
It's great news for existing and GenNext advertisers! Google has decided to offer 24-hours support to sort out any advertising related questions on Google's advertising network. Google AdWords team will now answer your ad related concerns in English, from Monday to Friday, on premium social media networks such as Twitter, Google+, Facebook and YouTube. If you still don't believe it,…
Since the advent of PPC marketing, we have constantly been in search of tools that help us not only in surviving but also in getting ahead of our competition. In this day and age of digital marketing, there are a plethora of PPC marketing tools available on the web. To save you some precious time, here's a list of PPC…