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Monthly Archives October 2015

content-strategy The content has emerged as the undisputed king of the realm. No other tricks or tactics can beat the effectiveness and usefulness of a great content. But wait - You already know that, didn't you? You: Off-course why else I would be reading this! Well, then let's jump straight to the point: You are trying to lure traffic from the web using the content, but your content is lacking that magical effect which engages the audience.

fb-video The social media world is gearing up for the showdown of another mega contest. This time the No.1 social referral site i.e. Facebook is challenging the Google's most popular video uploading solution i.e. YouTube. Facebook's rivalry with Google is not new. In fact, it was the search giant who through his monogamous approach of competing with everyone initiated it in the first place.

google-1-spot Guess which spot every business owner wants to secure in search engine results pages? The unambiguous and obvious answer is Number One. Almost everyone out there is striving to get the number one spot for evident reasons. As per the 2014 survey from Advanced Web Ranking, second and third pages of Google only receive 5.59% of click-throughs, while the number one spot received a whopping 31.24% click-troughs. And even before the survey everyone was well aware from the benefits of #1 spot.

seo-friendly-content Writing is an art honed and perfected over the practice. Copying someone will make your writing miserable so writing in your own style is very important because it makes you stand out from the clutter. Uniqueness is important but at the same time it doesn't mean that you can ignore some basic principles of writing. Today we are going to give you some valuable tips to improve your writing skills and some important factors which should be considered while writing for your website.

fomo-report Hey, Advertisers have you got your FOMO report? Well, if you are one of the subscribed Advertisers of the Google’s Shopping network then the report is out in open and in time before embarking on the holiday season. But if you are still confused about what exactly FOMO (is “Fear Of Missing Out”) then for your information FOMO is often used in the social media context and relates to “Search” and “Shopping” terminology.

Google will roll out a series of algorithm updates “pugnaciously” targeting the presence of hacked or spammed websites in its search result.  The new algorithm updates may affect around 5% of search queries on Google's SERP. The new algorithm roll-outs would be essentially “Quality Check Updates” which will gradually block the presence of the previously hacked websites from showing in the search results.