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It's been a week since Google's ambitious AMP project went live for specific mobile searches. And already it is being said that Google will make it a ranking signal for businesses to get ahead in the search ranking. But Google's John Mueller came out with a different opinion on the matter. Recently, Google's webmaster posted a video in Google Hangout…

So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…

SEO and Copywriting seem to be different genres in the same field. While SEO's job involves trying to please the search engine, the copywriter's job revolves around spreading marketing information. But here your SEO skills will take a backseat since we are focusing more on copywriting nuances which may differ from one individual to another. While it does take years…

To make it more convenient for large businesses, Google recently came up with a new API to assist you in managing your Google My Business listings under Google My Business API page. The new API dashboard allows you to programmatically conceive and edit locations on Google My Business page. Listed below are some of the most popular features that you…

The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…

We live in such a virtual world of chatter and distractions that everything we come across becomes a challenge to our eyes and ears. So, finally it has been confirmed that Penguin's next installation, which was rumored to be rolled out in the near future may not be happening; at least not this year. Which means Panda, Phantom and other…

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