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Artificial Intelligence has come a long way in occupying a major role in reshaping various industries, like smart devices. Digital marketing is no exception. Search Engine Optimization these days follows conceptualized content and skillful content strategy. Artificial intelligence thereby makes use of high-intelligent machine learning algorithms to recognize various patterns and lay out the data skillfully on the internet.

The understanding of the underlying relationship between SEO and AI helps to discover how artificial intelligence is bound to affect the working of search engine optimization. Artificial intelligence enhances the digital marketing process by providing accurate and relevant search results to internet users and helping businesses increase their rank and traffic online. For example, Google uses an artificial algorithm named RankBrain to deliver accurate search results. Going beyond this, artificial algorithms also assist business marketers in description optimizations and targeting keywords to boost the visibility of their content online and design powerful marketing strategies. Similarly, AI helps marketers in increasing online productivity and performance by leveling up their marketing efforts. AI-powered SEO techniques also release the real potential of analytics and enable businesses to put forward authoritative content that will rank higher on SERPs. Besides all of this, AI works out and solves various complex SEO problems with data-driven and artificial learning technology.

In conclusion, artificial intelligence has now become a very powerful and engaging tool in the world of digital marketing. It makes the process of attaining various business goals, like an increase in leads and an improved online presence easy, and less time-consuming.

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.