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Search engine optimization, or SEO for short, is a crucial component of any marketing strategy. Companies precisely need to gain visibility on the Internet and attract customers in the process. With audio content – for instance, podcasts – it’s easy to assume this isn’t an essential process. But the times have changed. Google now actively scans audio content for keywords. It means putting together appropriate SEO strategies has become more important to ensure your audience finds the podcast they’re looking for.

Follow these podcast SEO tips to improve your show’s rankings in its category.

1. Select appropriate keywords for each episode –

By using specific keywords in a podcast show, including titles, tags, and descriptions, you can tell Google that the audio fragments are relevant to the average user’s search habits.

2. Add written content for every episode –

Creating a separate page for every single podcast episode is vital. Make sure to include a short but descriptive write-up about its content and context, along with your audio player for convenient listening.

3. Place the keywords in the right place –

A podcast’s description, titles, and tags should be placed within a text post to attract more organic listeners. Google scans certain parts of posts and pages first, prioritizing these elements, so use them!

If your podcast focuses on relevant to Google topics and builds towards authority in those fields, your episodes have the potential to appear on the first page of the search results. Hopefully, this will attract new listeners who might continue listening and eventually become fans.

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.