Audience engagement is one of the most challenging aspects that popular social networking sites are constantly faced with. And the only way out seems to be regularly upgrading the existing array of services, which may hopefully benefit or add up to the user experience. The challenge remains the same, whether you are ranked first or tenth in the hierarchy of top social networking sites. And Facebook, the No.1 ranked Social Networking site ensures that it's constantly coming up with new features to keep the audience interested.
In today’s virtual world of social networking, if you are not hitting the right notes then you’ll be long forgotten. Facebook, in a constant effort to maintain its supreme social status is doing what it does best – hitting the right notes. This time, by adding a new post format to its dashboard called Music Stories.
When was the last time did you log-in to your Facebook account? Chances are that it may be some time back just once in past 2-3 days or may be in the last weekend or even a possibility in the past month or so cannot be ruled out, until and unless, if your work requires you to be online chatting with your clients. Well, you are not only the one who is being missed by the social networking giant but if Gigya reports are anything to go by then Facebook's social login activity in the past two years, has taken a slight dip. In spite of that, the No.1 ranked social referral site continues to rule the roost.
If we look around us, for most, Google goes hand-in-hand with web traffic. But if we look deeper, data from numerous traffic analysts showcase Facebook to climb over Google to refer more traffic onto news sites.
Facebook and Google's rivalry for the dominance of virtual world is universal and both giants ensure that they leave no stone unturned to get ahead of the other. This time Facebook is taking on Google's search capabilities by introducing a universal search option and include public posts in its search result suggestions.
In an attempt to expand its advertiser's base, Facebook, the social media hub is luring the small businesses by launching some or the other new marketing campaigns. Last week, it launched Adroll - a Retargeting Platform and Constant Contact – a One stop Email Marketing solution as its marketing partner to serve the advertising needs of the small businesses.
A quality asset that can be incorporated in a social strategy. Yes, 'polling' is exactly what we're talking about. Moving on, we've showcased the reasons that'd make it a part of your campaign. Let's look at what they have to say.
Reaching to the top is less difficult as compared to staying at the same position till long. The social media giant “Facebook' that changed the way we connect with our family, friends and nowadays customers has managed to remain at the top position due to several reasons. Top of them all is “Frequent Updates”. They update frequently and also introduces new features every once a while.