EU Calls for Transparency in Search Advertising: What This Means for Google and Bing – Insights by Agency Platform The European Union (EU) has intensified its efforts to create greater transparency within online advertising practices, putting pressure on industry giants like Google and Bing to establish clearer policies for how advertising content is displayed in search engine results pages (SERPs).…
So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…
Following the likes of Facebook , Twitter and Google’s advertising network, LinkedIn – the premium social business network is exploring its advertising potential by allowing advertisers to serve ads on its platform using their information on targeted businesses. The inclusion of this new feature enables businesses to upload information about the companies they're doing business with or would prefer to…
As an app publisher, one of your biggest concerns is to make your app stand out from the crowd. Currently, there are more than 1.5 million apps in the App Store & 1.6 million apps in Google Play Store. So how will your app stand out? Nowadays, building a great product doesn’t guarantee success. Maybe your app is offering exceptional…
Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…
Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…
As we embark on a new Social Media Marketing journey in 2016, you would want to know who aced the publishers list on the number one ranked social networking site, i.e. Facebook in December, 2015. In comparison to previous year's results, the new report suggests that older sites with established credentials came out on top, purely on the basis of…
With virtually every business now going online, the concept of native advertising is catching up fast with a lot of next-gen marketers. It indeed does make sense, since it's fast, effective and gets the desired attention without disrupting the content experience of your target audience. And like everything else, pros are accompanied with a lot of cons. That's where the…