Google has introduced a new feature in the Inside Adwords called “exact match and phrase match”. That is , an ‘exact match’ will include very close variants like misspellings, plurals / singulars, stemmings, accents and abbreviations.
Posts By Dave Thompson
Before we start with some of the best 'Call to Actions' that actually gets some action, here is one tip to remember – Avoid 'CLICK HERE'. This has become monotonous and visitors rarely click where you want them to. 'Do Not Click Here' will work much better than 'Click Here'.
Google Analytics has introduced an interesting new metrics (part of the In-Page Analytics report) that can detect the browser-size of website visitors. This new feature was bought in by Google keeping in mind the increasing number of internet connected devices over the years. It will replace the previous browser size tool.
Running an eCommerce website is a tricky business. Why tricky? Because a majority of people prefer online shopping these days due to various factors like lack of time, no proper stores nearby etc. But still not all ecommerce websites drive sales. Then where do they lack when buyers are ready to invest? To avoid this, here are some factors you should take care of:
Search engines keeps changing trends nearly everyday . So, to keep up with the recent happenings, it is essential to “get social”. It will not be wrong to assume that having a strong presence in the social space will be a major part to consider in any more future updates. With these recent updates in the Social Media world, it has become much more important now for the web marketers to understand different aspects of social sharing. This can actually help in increasing the visibility in the search engines.
You must have definitely heard of Google's knowledge graph, haven't you? Everyone's talking about Google getting smarter and using brains instead of links, but have anyone told you how is it going to benefit you as a user and you as the 'listed' (i.e., your business/website being in the search results)?
Why Mobile Optimization is Non-Negotiable for Modern SEO: A Comprehensive Guide by Agency Platform As mobile usage continues to surge, having a mobile-optimized website is no longer just an option—it’s a necessity. In 2009, a Pew Research Center report revealed that one in five Americans accessed mobile websites daily. By 2010, this number had grown by 31%, and today, the…