At a gradual pace, Google Analytics sure is turning into a full-fledged powerhouse tool used for digital business intelligence. Apart from being able to add your custom data, you can add in campaign cost data, send custom dimensions & metrics, add in Big Query integrations, have in synced with DoubleClick suites, AdWords and more. We have all been predicting this outcome for quite some time now.
If we look around us, for most, Google goes hand-in-hand with web traffic. But if we look deeper, data from numerous traffic analysts showcase Facebook to climb over Google to refer more traffic onto news sites.
Bounce rate in some cases is a useful metric when analysed closely, provide you with insights on the overall performance of the content of your website. This metric is highly misinterpreted that’s the reason we are going to illuminate some unknown aspects and benefits of adjusted bounce rate.