Top Menu

Tag Archives advertising

paid-ad-revenue

Based on the survey conducted by PricewaterhouseCoopers, IAB's Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here's the 2015 breakdown by ad category: The paid search volume…

google-paid-graph

In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…

facebook

In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…

ppc-tools

Google's now offering AdWords support to advertisers by auto-recommending bids as an assistance to set up dynamic categories in their Ad Search (DSA) campaigns. This can be a bit of worrying piece of information for businesses, since they don't want Google to overlook or suggest changes in their DSA campaigns. But businesses don't need to worry as they can easily…

amp-advertising

So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…

linkedin

Following the likes of Facebook, Twitter and Google’s advertising network, LinkedIn - the premium social business network is exploring its advertising potential by allowing advertisers to serve ads on its platform using their information on targeted businesses. The inclusion of this new feature enables businesses to upload information about the companies they're doing business with or would prefer to work…

snapchat

Launched back in 2011, the ever-growing advertising network of Snapchat is giving a lot of top ranked social networking giants like Facebook and Twitter a good run for their money. According to  recent Ad Age report, Snapchat's 16 months old ad business is looking at replicating Facebook's success, both in terms of popularity and market share value. In the ever-so…

Close