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Based on the survey conducted by PricewaterhouseCoopers, IAB's Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here's the 2015 breakdown by ad category: The paid search volume…

In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…

It's now time to welcome the Bot Store! If you don't believe it, just read on... The future of all messenger apps and websites is in for a change. Kik, which has for years been a supporter of bots, is officially launching it's first bot messenger app. The company believes it will play an important role not only in shaping…

In an effort to bring more interesting and engaging content into its ecosystem, Facebook recently updated its Branded Content Policies. Here, branded content can be defined as any post that includes text, image and video “which specifically includes or houses a third-party brand, product or a sponsor. With this recent update, Facebook has altered it's branded content policies to include…

Following the likes of Facebook, Twitter and Google’s advertising network, LinkedIn - the premium social business network is exploring its advertising potential by allowing advertisers to serve ads on its platform using their information on targeted businesses. The inclusion of this new feature enables businesses to upload information about the companies they're doing business with or would prefer to work…

Launched back in 2011, the ever-growing advertising network of Snapchat is giving a lot of top ranked social networking giants like Facebook and Twitter a good run for their money. According to  recent Ad Age report, Snapchat's 16 months old ad business is looking at replicating Facebook's success, both in terms of popularity and market share value. In the ever-so…

Google started the year with a bang by delivering some free goodies to its advertisers. Initially, they launched an AdWords app for iOS users. They then followed it up with the launch of Google Analytics backed AMP Project. And finally, there's the 24Hrs online support to its AdWords Search Advertisers. But amidst all this, it lost track of its AdSense…

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