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apps

Launched way back in 2013, San Francisco based company mNectar is streaming short playable apps as ads so that the online searchers could preview the app before installing it on their Android or iOS devices. Moving beyond Google's interactive streaming ads protocol, the company will now allow users to preview native or hybrid apps. Mainly meant for gaming apps, it…

click-to-call-mobile

In a bid to improve its mobile advertisers' CTR rates, Google had added support for Clickable Phone Numbers as part of a business's SERP listing in January, this year. This allowed mobile advertisers to include their business phone numbers in the NAP citations (Name, Address and Phone number) that would be displayed as added text in mobile SERPs for high-end…

linkedin

Following the likes of Facebook, Twitter and Google’s advertising network, LinkedIn - the premium social business network is exploring its advertising potential by allowing advertisers to serve ads on its platform using their information on targeted businesses. The inclusion of this new feature enables businesses to upload information about the companies they're doing business with or would prefer to work…

facebook-small-business

In an effort to improve the Native Advertising Experience on its mobile-based platform, Facebook recently launched Canvas, an immersive ad player for its mobile interface. Facebook's Canvas can be described as an alliance between multiple brands and agencies that enables users to promote their brand story on a broad advertising platform aka a Canvas; that's how the name was derived.…

snapchat

Launched back in 2011, the ever-growing advertising network of Snapchat is giving a lot of top ranked social networking giants like Facebook and Twitter a good run for their money. According to  recent Ad Age report, Snapchat's 16 months old ad business is looking at replicating Facebook's success, both in terms of popularity and market share value. In the ever-so…

sad-emoji

Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…

linkedin

Popularly known for its premium business networking services, LinkedIn has decided to shut down its recently launched ad network program in order to focus more on expanding its Sponsored Content Business. Following the likes of Google, Facebook and Twitter, LinkedIn had launched its ad networking program last February to target users outside its own community, by using its own data.…

instagram

Much to the delight of online marketers and businesses, Instagram's video ads get a much needed boost, with the 15 sec videos making way for one minute videos. The extended video length will provide marketers the much needed breathing space and enable them to be more creative when conceptualizing their ads. The main objective of the move is to enable…

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