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Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…

local-marketing

So, you’ve established yourself as a local business. But what next? Are you optimizing your business locally? As the saying goes, A business without SEO is like a car without Gas! Without Local SEO, your business isn’t going anywhere. Gone are the days where people advertise and get leads through the local yellow pages; there are more leads generated through…

redirect

Google has this rather strange habit of pulling away features after a brief run. The latest to join the list of casualties is www.google.com/ncr, which was designed to filter out searchers as per their residential status. So if you're a non-US searcher but have been holidaying in the country from past several months, then Google will redirect you to your…

word-of-mouth

When it comes to credibility, nothing can beat Word of Mouth Marketing (WOMM). This is the most ancient yet effective form of advertising because people may hear recommendations from mammoth mediums like T.V, Radio, Display ads, PPC and even from their favorite celebrities, but in the end they will trust their family and friends. Despite being powerful, only a few…

api

To make it more convenient for large businesses, Google recently came up with a new API to assist you in managing your Google My Business listings under Google My Business API page. The new API dashboard allows you to programmatically conceive and edit locations on Google My Business page. Listed below are some of the most popular features that you…

contentmarketing

The debate of short content vs long content is exactly like the never ending debate of Android vs iPhone. Just like Android and iOS, short content & long content both offer something different and better than the other. Many popular SEO blogs claim that long content is good from both users' and search engines' prescriptive. On the other hand, some…

link-building

While many SEO practitioners were busy looking at other SEO aspects, Link Building has had a completely forgettable year so far; much to the delight of Google’s John Mueller, as per his recent comments about link building practices. But wait! Don't get disheartened by these link woes. The idea is to naturally attract or earn links rather than using harmful…

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