Google acknowledges the fact that there are more searches being carried out across the mobile platforms than on the desktops. To drive home the advantage and to maintain its search dominance, Google recently announced an update to mobile's SERPs. This update will increase the effect of ranking signals that will enable smartphone searchers to find more relevant mobile-friendly pages. It…
Bing Partners with NCAA to Elevate March Madness Predictions: Insights from Agency Platform For the second year in a row, Bing has partnered with the NCAA to enhance the excitement of March Madness with its innovative Tournament app. Leveraging its predictive technology, Bing is set to assist basketball fans with comprehensive match-up predictions, brackets, and search answers for the 67-game…
So, what's Google's top search ranking factor in 2016? If you ask this question to Google's John Mueller, he may skip it; just like he did in a recent Google Hangout session on Google+. Google, for some reason, doesn't reveal what specifically needs to be done to rank better in Google searches; what technical changes businesses can make in their…
In today’s fast-paced, mobile-driven world, speed and user experience are key factors for both search engines and social media platforms. As more users access the web on their mobile devices, platforms like Google and Twitter are taking steps to ensure content loads faster and is easily accessible. One of the major developments in this area is Google’s Accelerated Mobile Pages…
There's good news in store for all travel enthusiasts! If you want to take some time out from your busy schedule and plan an exotic wildlife tour or embark on a spiritual journey in the east but don't know the best places to put on top of your priority list, seems like Google has your back. Google searches now offer…
The ever-so-popular instant messaging app, WhatsApp reportedly is in the process of rolling-out new revamped settings for Android users. Although, the next installation update of the Facebook-owned platform is yet to be officially rolled-out, Android users can download the Apk version 2.12.506 of WhatsApp as Android police reports. This is basically a beta test update by WhatsApp to know how…
Google’s migrating to a new URL. Well, don't get me wrong, the search giant is not overhauling its main domain address, but it's migrating the webmaster central blog from blogspot.com to a more official googleblog.com. That means you'll be able to track all of Google’s official blog posts from a new the domain address. Google’s own webmaster, John Mueller made…
Launched way back in 2013, San Francisco based company mNectar is streaming short playable apps as ads so that the online searchers could preview the app before installing it on their Android or iOS devices. Moving beyond Google's interactive streaming ads protocol, the company will now allow users to preview native or hybrid apps. Mainly meant for gaming apps, it…
In a bid to improve its mobile advertisers' CTR rates, Google had added support for Clickable Phone Numbers as part of a business's SERP listing in January, this year. This allowed mobile advertisers to include their business phone numbers in the NAP citations (Name, Address and Phone number) that would be displayed as added text in mobile SERPs for high-end…
Amazon's Echo family just got a tad bigger with the addition of two new Echo-related products, viz. Echo Dot and Amazon Tap. Talking about the Echo family's two latest entrants, Echo Dot is the mini, less costly version of its family predecessor, Amazon Echo. The new mini version, Echo Dot is only 1.5 inches tall and offers similar functionality like…