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Seasonality affects many businesses, whether it’s the upcoming holiday season, the summer vacation, or any season in between. Retailers, for example, frequently see an increase in sales between Thanksgiving and New Year’s. Whatever season affects your business, developing a marketing strategy tailored to that season is critical to capitalizing on your busiest times.

When your company focuses its marketing efforts on specific times of the year, this is known as seasonal marketing. For example, if you’ve noticed that your website traffic or sales fluctuate throughout the year, you should develop a seasonal marketing strategy to capitalize on your company’s busiest times.

Make the most of your seasonal marketing strategy by following the tips below.

Plan your strategy by using your marketing data:

Analyzing your website’s analytics is the best way to plan any strategy. For example, when do you notice an increase in traffic? Is it true that certain pages receive more attention at certain times of the year? Analyzing all these data can assist you in determining when to launch your seasonal advertising campaigns.

Be creative with your marketing strategy:

If you own a seasonal business, you are well aware of the fierce competition. That means you’ll need to come up with unique, eye-catching campaigns to stand out from the crowd of cookie-cutter seasonal deals. Contests and improved brand voice can help generate leads and increase engagement with your target audience.

Learn more about your competitors:

Speaking of standing out from the crowd, knowing what you’re up against makes it easier to figure out how to do so. Examine what your top competitors have done for seasonal marketing and see if there are any gaps that you can fill.

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.