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Many people believe the terms “Core Web Vitals” and “Page Experience” are interchangeable because they became marketing buzzwords at about the same time. However, the terms are not identical. Google’s Core Web Vitals (CWV) are a set of metrics that monitor three distinct aspects of a user’s interaction and experience with a web page. Whereas, Page experience refers to all of the different ways a user can encounter a website.

Why Page Experience is an important factor for organic rankings?

Websites that provide an amazing Page Experience to their users are rewarded with an increase in search results. It is because it’s in Google’s best interests to highlight only the top-performing websites, as this increases consumer confidence in the quality of Google’s search results. Furthermore, with so many sites trying to provide high-quality, search-engine-optimized content, Google is compelled to rank pages based on factors other than the content on the page.

From an SEO standpoint, optimizing your website for strong Core Web Vitals scores is a smart idea because they will become a significant ranking element. Furthermore, across all marketing channels, a positive user experience improves bounce rates, conversion rates, and, ultimately, income. Users often select whether or not to stay on your website within the first 10-15 seconds of arrival, and if your site’s performance isn’t up to the mark, they’ll turn to other websites.

To summarize, Page Experience is a newer Google search ranking factor that considers aspects such as

  • Responsive design, accessibility, and other aspects of the page’s mobile-friendliness
  • How soon the page loads–even if the internet connection is weak or slow
  • Depending on performance measures termed Core Web Vitals, how well the page content renders in web browsers

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.