Cyber Monday Deals Topped Black Friday Sales making it the Biggest Online Shopping Day of the Year
Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender from sales point of view. In comparison, the first day of the week i.e. Cyber Monday turned out to be a humdinger of a day, as we saw online sales record touching a new high.
According to Adobe’s recent press release, the less hyped Cyber Monday online deals touched a new, $3 billion sales mark. The company described it as one of the remarkable days in the US’s sales history. It saw 200 million online shoppers browsing across 4,500 e-commerce sites and in the process registered a 16% increase in the sales margin, as compared to the previous year.
Smart online shoppers contributed significantly to those record breaking sales numbers by adding a mammoth $799 million. While Apple’s iOS device sales generated a handsome $575 million, the sale of Android devices added a decent $219 million to the overall record sales tally as reported by the online research team of ChannelAdvisor and Custora.
The online researchers at ChannelAdvisor further observed that Cyber Monday sales witnessed a surge of 18% on a store to store, year to year basis with smartphone searches attracting 43% of the online traffic and 24% of sales at a decent 3.04% of average conversion rate. Speaking of traffic size, it was found that tablet searchers contributed to around 12% of Cyber Monday online traffic and 11% of online sales at a respectable 5.41% of average conversion rate followed by an impressive 65% of desktop sales, that too at a handsome 7.91% conversion rate.
Adobe’s online sales report further pointed out that retailers offering heavy discounts upto an average of 21.5% also contributed heavily in the making of this year’s Cyber Monday as the biggest online sales extravaganza of sorts. The online business research report by HookLogic found that online advertisers touched $134 of order value, which is very close to the overhyped Black Friday’s $137 AOV mark. On the contrary, Cyber Monday online shopping carts on an average had fewer items up their sleeves which in a way, made consumers buy higher ticket items as compared to Black Friday deals.
Adobe further added a couple of other interesting sales facts saying that this year’s Cyber Monday display Ads noticed an increase of 57% in sales and a surge of 33% in social share value as compared to last year, which peaked after 6pm in the evening.
Talking about peak shopping hours, ChannelAdvisor observed that this year’s Cyber Monday saw an increase in traffic in morning hours between 5:00 and 6:00 a.m. ET and continued to grow in the afternoon hours between 2:00 and 3:00 p.m. After a decent afternoon session, it began to climb its upward journey from 6:00 p.m till 11:00 p.m. ET.
Talking about the same-store-sales report, ChannelAdvisor observed a 21.1% sales surge recorded by Amazon this year, which is 20.8% more than Black Friday sales. On the other hand, Google witnessed a sharp dip in its sales margin from 40.3% Black Friday sales volume to 18.6% on Cyber Monday. Google search text ads noticed dipping trends in the sales margin from Black Friday’s high of 7.4% to 4.7% during Cyber Monday’s shopping hours.
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