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The fact mentioned in the title certainly has raised eyebrows in the SEO and domain industry. And are you amongst the lot who're seeking answers to this question? Search & click upon ABC.XYZ to find a letter by Larry Page that highlights ideas by Google and memoirs on Alphabet Inc. having turned its head away from Google. Moving ahead, you'd come up against quite a few reasons on Google choosing this, to chew over.

Google now, it appears has made it into a habit of grabbing news headlines for one reason or the other so much so that readers won't get surprised if a Hollywood blockbuster biopic movie releases on Google. Coming back to the news, in a surprising development, Google has announced the formation of a new parent company to Google called Alphabet Inc. Here’s what the home page looks like with a message from Larry Page.