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It is being reported in certain media circles that Google’s ambitious AMP Project, the fast moving mobile web page initiative has now gone live in mobile SERPs. There was a lot of speculation around the much awaited project, which according to AdAge’s recent reports was supposed to hit the small mobile screens on February 24, 2016. And it did!

As you can see the mobile searches are now sporting an AMP icon, which confirms that Google is indeed serving AMP results for specific mobile search queries.


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However, Google has not officially confirmed this recent development. But it is certainly rolling out the project at the moment for specific mobile searches. This means that not everyone will get see it in the mobile SERPs; but many are already seeing it in their Google News carousel.

And if you have seen it as well, please let us know in your comments below.

About The Author

Dave Thompson works at, a White Label Software + Services provider for online marketing agencies.