Top Strategies for Effective Social Media Marketing: Insights from Agency Platform Social media marketing has become an indispensable tool for businesses of all sizes, from global brands to small enterprises. While campaigns can bring impressive returns on investment, the difference between success and failure often lies in strategy and execution. To help you maximize your social media impact, Agency Platform…
What do you use your analytics profile for? To check traffic, query volume, referral sources, Adwords campaigns or to find top pages and content? Many SEO's primarily use analytics to track this information. But the deal here is, how many of us use this information, or let us say how many use analytics to amplify their SEO strategies?
YouTube is the second largest search engine and is used to share tens of thousands of news stories and interviews daily. Have you ever thought how a video gets viewed on YouTube, or let us say how does it get 'ranked' on Youtube for the people to view it? So, if a video has over 40,000 views, but with no comments will be ranked high? Or, a video with only 10,000 likes but favorited many times will be ranked higher? Or how about a video that has over 200 inbound links? So on and so forth. What really counts (factors, per say) in determing the ranking of YouTube videos?
With remarketing with Google Analytics, you can follow up with people who have already visited your website. This new tool will allow adwords users to create their remarketing lists based on certain visitors who may have shown interest in your website. It will show relevant ads across the Google Display Network. Remarketing, will certainly prove to be a powerful way to reach the right people with the right message.
Every business caters to a certain section of potential customers. Many customers read the content (about you/your company) available on the web, before associating themselves with you. To do all this, Google Adwords provides some really helpful tools. Till now you were able to target keywords, to show your ads on relevant webpages. But now, you will be able to target topics ( yes, Topics! ) to promote your ads and brand name.
Wanna convert your leads into customers? Google Adwords Remarketing makes the task easier for you with its recent development i.e., the tag makeover and some new features.
